How to Use Hash Tags #SocialMedia
How to Use Hashtags
Hashtags are a way for social media users to tag their posts with keywords, which in turn make them easier for social networks to organize and users to search—we all know that.
What Are Hashtags?
hash·tag: A word or phrase preceded by a hash mark (#), used within a message to identify a keyword or topic of interest and facilitate a search for it.
So whenever a user adds a hashtag to their post, it is immediately indexed by the social network and searchable by other users. Once someone clicks on that hashtag, they’ll be brought to a page that aggregates all of the posts with the same hashtagged keyword in real-time. Once a keyword picks up enough momentum it becomes known as “trending.” Trending isn’t simply a matter of becoming the most popular hashtag on the networks. Each users’ trending topics is different based on their location and social connections.
How to Use Hashtags
Using a hashtag in a social post is as simple as adding the ‘#’ sign before a single word or phrase without spaces or punctuation (numbers are okay).
Don’t string too many words together with a single hashtag.
If you tweet with a hashtag on a public account, anyone who does a search for that hashtag may find your tweet. #UnitedAirlines
Creating Your Own Hashtag
Creating your own hashtag can be a powerful thing. If you do it right, and have a lot of luck on your side, your hashtag will start trending among your circle of followers. Then, whenever someone sees that hashtag they’ll be reminded of your brand.
Advertising on Trending Hashtags
Instead of creating your own hashtags, you have the opportunity to craft Tweets based around trending hashtags in hopes of gaining visibility from users searching that trend. The absolute key thing to remember here is relevance.
Hashtag Tracking and Analytics
When you’re thinking of hashtags that you could use to engage with your audience, it’s also beneficial to look towards your audience. Find the keywords and hashtags that are already associated with your brand, and bolster the positive ones. Look here hashtagify.me/popular or www.tagsforlikes.com/
Which Networks Support Hashtags?
Most networks use hashtags in the same basic way; to organize data and make it easier for user consumption. However, each network has a different tweak on how they use them.
Twitter: The network that brought us the hashtag is the most popular site to use it on. You can find the trending topics on the left hand side of your Twitter stream.
Facebook: Clicking a hashtag on Facebook will bring you to a separate page with posts that are visible to you based on the various users’ privacy settings.
Instagram: Hashtagging on Instagram is great if you want to see photos similar to the ones that you’ve taken.
Google+: Google+ uses hashtags similar to the other sites, but with one main difference. Google+ will add hashtags to content if they think that it is a relevant and popular keyword.
YouTube: Hashtag use within YouTube is most prevalent in the comments section. Users can leave comments with hashtags, which will then click through to a page with videos that contain that hashtag in their title.