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Killer Flow – Nationally based SEO, Digital Marketing company focused on Hyper Marketed internet categories such as Aesthetics, Loan Generation, Entertainment and Education. Started in 2003 by Founder and CEO Scott White, who’s leadership and experience in startups and acquisitions has been instrumental in the growth of our clients. Killer Flow is positioned as a high throughput customer focused company.
Site optimization and lead generation / conversions define our clients and our comittment to them. We analyze markets, competitors, site construction, hot spots, social media, for the search engine competitive edge needed to allow our clients to rise to the top.
This is a ytd comparison showing more than a 30% increase in site traffic, a substantial decrease in bounce rate and a doubling of the time on site.
Do you need content for your website. Would you like regular additions to your website without having to take time out to write, edit, install, correct problems, etc. One leg of the Google stool is whether or not they view your site as an originator of content.
Is your site authoritative?
Do other sites link to your great content?
If the answer is no, then you should consider adding original content on a regular basis.
Killer Flow can write content, blog articles or tweets for your website, social platforms and blogs.
Google’s search algorithm analyzes websites and then ranks the sites in the search results. Google views back-links as votes for your website. Get more back links / votes and your site rises in the search results. Let us build up your vote count so you can win the race to the top.
Do you need a social web presence like, MySpace, YouTube, FaceBook, LInkedin, etc? It’s important that your business has many social websites as not being represented by a social site tends to make your business look like it’s behind the times. We can build social websites and maintain them as well.
Last but not least, we are one of the best SEO houses in the country. We have been involved in many major “Hyper Marketed” SEO campaigns, including: Career Colleges, Payday Loans, and Aesthetics. Our clients generally want to show up on the first page of Google and want significant sales and income from their websites.
Overall, a good SEO rule for quality is, “the harder a link is to get, the better the link is.” Sites like free directories and other free-for-all sites like Squidoo and MySpace don’t pass much link equity. This is because any free-for-all sites that actually pass PageRank are spammed to death by SEOs and Google can then no longer trust the source. Once Google can no longer trust a site, its links will no longer pass PageRank. Google has become very good at discounting certain types of links.
In the long run, we want links from authoritative web sites. Not only will these links benefit our sites today, but these are links that are defensible against algorithm changes. Links from authority sites will likely benefit our sites far into the future.
Back linking: The first rule of linkbuilding is finding on-topic links. If we have a school site we don’t want links about bicycles.
Authority Sites Rule: The only sites that can really pass PageRank are the ones that have it to begin with. This means that we want to find sites that have a lot of quality backlinks and are viewed as authorities in their topical community. The more PageRank and authority a site has, the better the backlink from that site will be.
Sites that link to crap…. are crap. A site may have a lot of authority and PageRank, but if it is a site that gives out links too easily or sells links too aggressively, it will lose its ability to pass PageRank. Part of Google’s algorithm involves discounting the links that come out of domains that develop a sub par link profile. Look to see what kind of sites are being linked to. If the site in question gives out a lot of links that are off topic, or to sites that are of poor quality, look for links elsewhere.
Research Tactics The first step to finding quality links that meet the criteria above is to do good research. Using the tools that are available can save hours of time, and make researching more efficient. Simply Googling for education-related keywords can help some, but using this tactic alone will become frustrating. When researching our goal is to find sites that have two primary qualities:
1. Reasonable potential for conversion into a live link
2. Passes PageRank
Below are some alternative tactics for finding good links.
Find On Topic Links The first rule of linkbuilding is finding on topic links. If we have a school site we don’t want links about bicycles.
Peer Site Research Find a site that is similar to the one being researched. Similar in both quality, location, and possibly program types. The match doesn’t have to be exact, and if it isn’t, err on the side of schools that are larger than yours.
The tactic simply involves looking up the peer site’s backlinks in Yahoo! in order to find good target sites for links.
A more advanced variant of this strategy is to find 4 or 5 peer sites that are ranking well for a given keyword and look for backlinks that they all share. If a link is shared between these sites it is likely one that is passing PageRank. We know this because all of the sites that have the link or ranking well for our keyword.
DMOZ Research Go to www.dmoz.org and find categories related to your topic. DMOZ is a human edited directory and the links from this directory pass a lot of PageRank to sites. The sites listed in this directory are good SEO candidates for link request since they are probably fairly clean sites.
Pay Per Click and Search Engine Marketing, it’s Google’s ball and you want in the game. So instead of
standing on the sidelines waiting to be picked just before the nerdy kid, get your game on and be a game changer.
While we are an organic based SEO house, we realize that if you wish to show up for new terms today, PPC or Google Adwords – Pay Per Click is the answer. We can provide the competitive intelligence and keyword research to give your business a distinct advantage over un-sophisticated PPC competitors.
It’s important to understand the difference between “Broad Match and Exact Match” when setting up your keyword campaign. Here is an example of the dangers…
“Boston Red Sox” might be your search term, Google by default will set up your account to spend your budget for “Boston”, “Red”, and “Sox” so your ad may get clicked on by someone searching for “Red” as your site will be shown in searches for those terms individually as well as a phrase. Completely off topic but your PPC budget will get used up just the same.
It’s important to use exact match to rein in some of those offtopic budget eating over reaches that Google would like you to continue spending money on.
One other item that is very important would be negative keywords. The Raymond Corporation builds a type of industrial forklift but they would need to filter out negative keywords like “Everybody Loves Raymond” the TV show. Ford Motor Company would do the same for Gerald Ford the former President.
Below is an example of the type of detail you can expect from your team at Killer Flow.
Adwords and PPC are a tricky business, let Killer Flow help.
Reputation Management is the persistent, ongoing production of positive messages, self propagated throughout beneficial sites on the internet. Basically we’re making our reputation. Either we take a guiding hand in developing our message or we unfortunately let others create our message for us.
One of our freight handling clients had an enormous publically visible image problem. They had some internal issues that led to some incorrect billing and some due dates being missed, etc. This led to some customers going online and posting to sites like “Ripoffreport.com”. The employees fueled the visibility by defending the negative content. Essentially watering it so it would grow, instead of letting it die in obscurity.
Effort was applied toward a positive image campaign and now their brand lookup produces no negative listings. Combinations of strategies were used including: Press Releases with keyword as alt text, similar industry article submissions, news site article submissions (Pr, New Sites and various social media).
A college professors once exclaimed that he could foresee a time when the universities would produce so many attorneys that they would be hoards of unemployed lawyers. Well, he didn’t know how government and culture would expand and change to accommodate the overabundance. In our overly litigious society we need to protect our reputations and guard against liability and this most certainly extends to the internet.
Several of our aesthetics client have had pseudo customers come to their firms and set in motion a chain of events only designed to then later sue of omissions in the interview processes. Another had a fake client gather info only to then try to extort money claiming to know that they imported fake botox. The imposter / blogger threatened to defame unless they paid to satisfy his scam.
I believe in the basic goodness of humanity… but I also understand human nature. How many people did you see getting carpal tunnel surgery and the same with all those people walking around with those weight lifting belts on? A segment of the population will immediately see dollar signs the moment they sense weakness. If you doubt me think about the Boy Scouts and Little League Baseball as two examples of organizations that can’t even operate in the open without a constant barrage of lawsuits.
Protect yourself and your reputation online by creating a positive, optimistic and continual message about your company. This constant issuance of positivity about your company, products and culture has a lasting and rewarding impact online. This is important…
Google has the internet by the tail and you must design your marketing campaigns around them. People often say well…. What about Yahoo and Ask and MSN. My answer is… Where do you think we will drive your competitors off to? That’s right, Google will bring upwards of 70+% off the converting traffic to your site. Yahoo and the others can come along for the ride.
Killer Flow would like to partner with you and help you achieve your company’s goals. It will be our distinct pleasure to perform a site audit and prepare an SEO proposal for you.
Fill out this form or give us a call.
913-999-1349
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Please review our pricing plans. All work is white hat and conforms to the stated guidlines of the search engines. Of course we will add our own special sauce that is purely Killer Flow…
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SEO Prices & Costs
Search Engine Optimization pricing and proposals are based on a few different metrics such as the size of your web-site, the complexity your business, the competitiveness of keywords and the reputation of the SEO. If you have a flint lock rifle site I can have you on the front page of Google tomorrow, if you have a Pay Day Loan site it will require a stern will and an appropriate budget to reach the first page of Google, and a bit more time. The first action in determining pricing is keyword research that focuses on your industry. The number of high quality competitors at the top of the search engine results. Many competitors will use keywords loaded in their title tag to help with better ranking. By understanding the amount of players / competitors in your industry, it will determine if your pricing for online marketing services will be on the higher or lower side of these prices.
Simple Website Review:
A site audit is an overview of your web site, and costs can vary from Free to $2500 depending on the size and if your industry is hyper-marketed. A lower number would be for a small business site with just a handful of internal pages, while the larger number is a very complicated online store with 1000′s of internal pages and 1000′s of goods. The service should include server and hosting issue assessments, HTML reviews and a written agreement on the things that need to be accomplished to assist with increasing your sales by employing SEO.
Overall Cost: Free to $2,500.00
Web-site Code Rebuild / Re-Design:
Re-Engineering site code can be very involved and costs can change greatly based on many factors. This is based on the quantity of pages and complexity of the code. Small businesses shouldn’t pay more than $500 to $1,000 on this service, while larger firms will generate larger costs based on the amount of overall work.
Overall Cost: $500.00 to $50,000.00
External Link Building:
Typical back-linking campaigns include article posting and press releases as well as standard manual back link creation. Back-linking and Inter-linking strategies will be deployed witin and offsite. Content creation and other types of processes used to organically attract other web-sites connecting to yours. Small companies that are in a local area must plan for around $500 – $2,500.00 for this product.
Overall Cost: $500 to $5,000
Web-Site Design:
Website design and Development is a service dependent upon size and scope of the site wanted. Small companies, dependent on the quality of design, should expect to pay $1000 to $5,000.00 on a simple website.
Overall Cost: $1,000.00 to $100,000
Monthly Retainer:
This service usually will consist of everything above. Many search engine optimization businesses use a monthly retainer including a contract that has been custom-built expressly for their client. It will usually involve all things from link building, content creation, copy-writing and design services. Small local companies should expect to be paying between $1,000.00 to $5,000.00 each month.
Overall Cost: $1,000.00 to $25,000 per month
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